LJ HAZZARD

Senior Product & UX Designer and Design Leader.

Over 14 years designing data-driven, research-led experiences across E-commerce, Education, and Charity - and building the teams and designers behind them. Currently leading UX at Seasalt Cornwall.

Senior UX & Product Designer and Design Leader.

Passionate about people, research, and crafting data-driven experiences.
Over 14 years of delivering impactful work across E-commerce, Education, and Charity sectors.

My work

My experience

Selected work

Research, design, and results. Case studies from E-commerce, Education, and Charity work.

Redesigning Seasalt's Header & Menu

A research-led header and navigation redesign, validated with an A/B test before launch — grew mobile search engagement by 51% and desktop account engagement by 60%

Case Study

Redesigning Seasalt's Header & Menu

A research-led header and navigation redesign, validated with an A/B test before launch — grew mobile search engagement by 51% and desktop account engagement by 60%

Case Study

E-Commerce | UX Design | User Research

Redesigning the Product Detail Page (PDP)

A mobile-first redesign that delivered a 24% uplift in conversion and reduced bounce rates by 12%

Case Study

E-Commerce | UX Design | User Research

Redesigning the Product Detail Page (PDP)

A mobile-first redesign that delivered a 24% uplift in conversion and reduced bounce rates by 12%

Case Study

Community | UX | UI Design | User Research | Strategy

Transforming Fuse: A UX Optimisation of Seasalt’s Intranet

Improving usability and brand alignment to enhance the employee experience and drive engagement.

Case Study

Community | UX | UI Design | User Research | Strategy

Transforming Fuse: A UX Optimisation of Seasalt’s Intranet

Improving usability and brand alignment to enhance the employee experience and drive engagement.

Case Study

Charity | UX/UI Design | User Research

ShelterBox Volunteer Portal Redesign

Redesign of the volunteers portal taking a strong user led approach.

Case Study

Charity | UX/UI Design | User Research

ShelterBox Volunteer Portal Redesign

Redesign of the volunteers portal taking a strong user led approach.

Case Study

View all projects

How I work

Strategy, research, design, and leadership.

Product & Strategy

Front-end roadmap input, strategic briefs, and design system leadership that shape direction.

Research & Design

Data, user research, usability testing, and CRO turned into delivered, measured design decisions.

Leading & Mentoring

Leading and mentoring a design team at Seasalt, plus tutoring MA UX students at Falmouth University.

My experience

What people say about me

What colleagues, clients, and collaborators have said.

Amy Thom
Chief Customer Officer, Seasalt Cornwall
"LJ is an expert in her field, with a passion and knowledge for UX design, ensuring our website is customer-centric and beautifully designed. Her attention to detail, sharing of knowledge and strong collaboration are things her peers regularly praise her for. She's hard-working and adaptable to the ever-changing needs of our customers and digital. Unsurprisingly she won the Seasalt Chief Collaborator Award in 2022."
Benjamin Smith
Performance Marketing Director and Consultant
"LJ is quite simply the most talented and hard working designer I've ever worked with. She produces stunning designs and goes that bit further to always help me. I've worked with LJ for around 4 years now - without fail she always gets the brief and understands how to turn it into something that has user-experience and aesthetics at its core. She's also skilled at working with developers to turn the designs into the live product. I 100% recommend working with her, it'll be the best design decision you make."
Amanda DeZilva
Business Development Manager
"It has been such a pleasure working with LJ. She has responded to every brief with a host of options and creative ideas. And although my original branding was created by another designer, LJ was able to incorporate the essence of this to form two "sibling" identities which now sit very comfortably together. Her patience is incredible and her ability to "get it right" is testament to her professionalism, integrity and above all, her care. LJ is a truly generous designer who never dismisses an idea / request until she has created at least one set of designs. She is very easy to work with and a genuinely nice person with a brilliant attitude towards her work."
Pete Taylor
Director of Optimisation at The Student Room Group & Consultant in CRO and Web Usability
"I run a bi-annual CRO mini conference www.brightonCRO.com and I commissioned Laura-Jayne to create a logo that would work both on our website and in print. I didn't give Laura-Jayne much of a brief, just 'something cool' that 'says what it does on the tin' - nice and easy then!! Laura-Jayne developed an amazing set of options that really adhered the vision we had while giving some personal design touches. Laura-Jayne was incredibly patient, allowed us to think we knew what we were talking about design wise whilst leading us to make the 'right' choices. In the end we got an amazing logo that fits what we do and all delivered on a very tight budget. A joy to work with."
Amy Thom
Chief Customer Officer, Seasalt Cornwall
"LJ is an expert in her field, with a passion and knowledge for UX design, ensuring our website is customer-centric and beautifully designed. Her attention to detail, sharing of knowledge and strong collaboration are things her peers regularly praise her for. She's hard-working and adaptable to the ever-changing needs of our customers and digital. Unsurprisingly she won the Seasalt Chief Collaborator Award in 2022."
Benjamin Smith
Performance Marketing Director and Consultant
"LJ is quite simply the most talented and hard working designer I've ever worked with. She produces stunning designs and goes that bit further to always help me. I've worked with LJ for around 4 years now - without fail she always gets the brief and understands how to turn it into something that has user-experience and aesthetics at its core. She's also skilled at working with developers to turn the designs into the live product. I 100% recommend working with her, it'll be the best design decision you make."
Amanda DeZilva
Business Development Manager
"It has been such a pleasure working with LJ. She has responded to every brief with a host of options and creative ideas. And although my original branding was created by another designer, LJ was able to incorporate the essence of this to form two "sibling" identities which now sit very comfortably together. Her patience is incredible and her ability to "get it right" is testament to her professionalism, integrity and above all, her care. LJ is a truly generous designer who never dismisses an idea / request until she has created at least one set of designs. She is very easy to work with and a genuinely nice person with a brilliant attitude towards her work."
Pete Taylor
Director of Optimisation at The Student Room Group & Consultant in CRO and Web Usability
"I run a bi-annual CRO mini conference www.brightonCRO.com and I commissioned Laura-Jayne to create a logo that would work both on our website and in print. I didn't give Laura-Jayne much of a brief, just 'something cool' that 'says what it does on the tin' - nice and easy then!! Laura-Jayne developed an amazing set of options that really adhered the vision we had while giving some personal design touches. Laura-Jayne was incredibly patient, allowed us to think we knew what we were talking about design wise whilst leading us to make the 'right' choices. In the end we got an amazing logo that fits what we do and all delivered on a very tight budget. A joy to work with."
Amy Thom
Chief Customer Officer, Seasalt Cornwall
"LJ is an expert in her field, with a passion and knowledge for UX design, ensuring our website is customer-centric and beautifully designed. Her attention to detail, sharing of knowledge and strong collaboration are things her peers regularly praise her for. She's hard-working and adaptable to the ever-changing needs of our customers and digital. Unsurprisingly she won the Seasalt Chief Collaborator Award in 2022."
Benjamin Smith
Performance Marketing Director and Consultant
"LJ is quite simply the most talented and hard working designer I've ever worked with. She produces stunning designs and goes that bit further to always help me. I've worked with LJ for around 4 years now - without fail she always gets the brief and understands how to turn it into something that has user-experience and aesthetics at its core. She's also skilled at working with developers to turn the designs into the live product. I 100% recommend working with her, it'll be the best design decision you make."
Amanda DeZilva
Business Development Manager
"It has been such a pleasure working with LJ. She has responded to every brief with a host of options and creative ideas. And although my original branding was created by another designer, LJ was able to incorporate the essence of this to form two "sibling" identities which now sit very comfortably together. Her patience is incredible and her ability to "get it right" is testament to her professionalism, integrity and above all, her care. LJ is a truly generous designer who never dismisses an idea / request until she has created at least one set of designs. She is very easy to work with and a genuinely nice person with a brilliant attitude towards her work."
Pete Taylor
Director of Optimisation at The Student Room Group & Consultant in CRO and Web Usability
"I run a bi-annual CRO mini conference www.brightonCRO.com and I commissioned Laura-Jayne to create a logo that would work both on our website and in print. I didn't give Laura-Jayne much of a brief, just 'something cool' that 'says what it does on the tin' - nice and easy then!! Laura-Jayne developed an amazing set of options that really adhered the vision we had while giving some personal design touches. Laura-Jayne was incredibly patient, allowed us to think we knew what we were talking about design wise whilst leading us to make the 'right' choices. In the end we got an amazing logo that fits what we do and all delivered on a very tight budget. A joy to work with."
Amy Thom
Chief Customer Officer, Seasalt Cornwall
"LJ is an expert in her field, with a passion and knowledge for UX design, ensuring our website is customer-centric and beautifully designed. Her attention to detail, sharing of knowledge and strong collaboration are things her peers regularly praise her for. She's hard-working and adaptable to the ever-changing needs of our customers and digital. Unsurprisingly she won the Seasalt Chief Collaborator Award in 2022."
Benjamin Smith
Performance Marketing Director and Consultant
"LJ is quite simply the most talented and hard working designer I've ever worked with. She produces stunning designs and goes that bit further to always help me. I've worked with LJ for around 4 years now - without fail she always gets the brief and understands how to turn it into something that has user-experience and aesthetics at its core. She's also skilled at working with developers to turn the designs into the live product. I 100% recommend working with her, it'll be the best design decision you make."
Amanda DeZilva
Business Development Manager
"It has been such a pleasure working with LJ. She has responded to every brief with a host of options and creative ideas. And although my original branding was created by another designer, LJ was able to incorporate the essence of this to form two "sibling" identities which now sit very comfortably together. Her patience is incredible and her ability to "get it right" is testament to her professionalism, integrity and above all, her care. LJ is a truly generous designer who never dismisses an idea / request until she has created at least one set of designs. She is very easy to work with and a genuinely nice person with a brilliant attitude towards her work."
Pete Taylor
Director of Optimisation at The Student Room Group & Consultant in CRO and Web Usability
"I run a bi-annual CRO mini conference www.brightonCRO.com and I commissioned Laura-Jayne to create a logo that would work both on our website and in print. I didn't give Laura-Jayne much of a brief, just 'something cool' that 'says what it does on the tin' - nice and easy then!! Laura-Jayne developed an amazing set of options that really adhered the vision we had while giving some personal design touches. Laura-Jayne was incredibly patient, allowed us to think we knew what we were talking about design wise whilst leading us to make the 'right' choices. In the end we got an amazing logo that fits what we do and all delivered on a very tight budget. A joy to work with."

Amy Thom
Chief Customer Officer, Seasalt Cornwall
"LJ is an expert in her field, with a passion and knowledge for UX design, ensuring our website is customer-centric and beautifully designed. Her attention to detail, sharing of knowledge and strong collaboration are things her peers regularly praise her for. She's hard-working and adaptable to the ever-changing needs of our customers and digital. Unsurprisingly she won the Seasalt Chief Collaborator Award in 2022."
Benjamin Smith
Performance Marketing Director and Consultant
"LJ is quite simply the most talented and hard working designer I've ever worked with. She produces stunning designs and goes that bit further to always help me. I've worked with LJ for around 4 years now - without fail she always gets the brief and understands how to turn it into something that has user-experience and aesthetics at its core. She's also skilled at working with developers to turn the designs into the live product. I 100% recommend working with her, it'll be the best design decision you make."
Amanda DeZilva
Business Development Manager
"It has been such a pleasure working with LJ. She has responded to every brief with a host of options and creative ideas. And although my original branding was created by another designer, LJ was able to incorporate the essence of this to form two "sibling" identities which now sit very comfortably together. Her patience is incredible and her ability to "get it right" is testament to her professionalism, integrity and above all, her care. LJ is a truly generous designer who never dismisses an idea / request until she has created at least one set of designs. She is very easy to work with and a genuinely nice person with a brilliant attitude towards her work."
Pete Taylor
Director of Optimisation at The Student Room Group & Consultant in CRO and Web Usability
"I run a bi-annual CRO mini conference www.brightonCRO.com and I commissioned Laura-Jayne to create a logo that would work both on our website and in print. I didn't give Laura-Jayne much of a brief, just 'something cool' that 'says what it does on the tin' - nice and easy then!! Laura-Jayne developed an amazing set of options that really adhered the vision we had while giving some personal design touches. Laura-Jayne was incredibly patient, allowed us to think we knew what we were talking about design wise whilst leading us to make the 'right' choices. In the end we got an amazing logo that fits what we do and all delivered on a very tight budget. A joy to work with."
Amy Thom
Chief Customer Officer, Seasalt Cornwall
"LJ is an expert in her field, with a passion and knowledge for UX design, ensuring our website is customer-centric and beautifully designed. Her attention to detail, sharing of knowledge and strong collaboration are things her peers regularly praise her for. She's hard-working and adaptable to the ever-changing needs of our customers and digital. Unsurprisingly she won the Seasalt Chief Collaborator Award in 2022."
Benjamin Smith
Performance Marketing Director and Consultant
"LJ is quite simply the most talented and hard working designer I've ever worked with. She produces stunning designs and goes that bit further to always help me. I've worked with LJ for around 4 years now - without fail she always gets the brief and understands how to turn it into something that has user-experience and aesthetics at its core. She's also skilled at working with developers to turn the designs into the live product. I 100% recommend working with her, it'll be the best design decision you make."
Amanda DeZilva
Business Development Manager
"It has been such a pleasure working with LJ. She has responded to every brief with a host of options and creative ideas. And although my original branding was created by another designer, LJ was able to incorporate the essence of this to form two "sibling" identities which now sit very comfortably together. Her patience is incredible and her ability to "get it right" is testament to her professionalism, integrity and above all, her care. LJ is a truly generous designer who never dismisses an idea / request until she has created at least one set of designs. She is very easy to work with and a genuinely nice person with a brilliant attitude towards her work."
Pete Taylor
Director of Optimisation at The Student Room Group & Consultant in CRO and Web Usability
"I run a bi-annual CRO mini conference www.brightonCRO.com and I commissioned Laura-Jayne to create a logo that would work both on our website and in print. I didn't give Laura-Jayne much of a brief, just 'something cool' that 'says what it does on the tin' - nice and easy then!! Laura-Jayne developed an amazing set of options that really adhered the vision we had while giving some personal design touches. Laura-Jayne was incredibly patient, allowed us to think we knew what we were talking about design wise whilst leading us to make the 'right' choices. In the end we got an amazing logo that fits what we do and all delivered on a very tight budget. A joy to work with."
Amy Thom
Chief Customer Officer, Seasalt Cornwall
"LJ is an expert in her field, with a passion and knowledge for UX design, ensuring our website is customer-centric and beautifully designed. Her attention to detail, sharing of knowledge and strong collaboration are things her peers regularly praise her for. She's hard-working and adaptable to the ever-changing needs of our customers and digital. Unsurprisingly she won the Seasalt Chief Collaborator Award in 2022."
Benjamin Smith
Performance Marketing Director and Consultant
"LJ is quite simply the most talented and hard working designer I've ever worked with. She produces stunning designs and goes that bit further to always help me. I've worked with LJ for around 4 years now - without fail she always gets the brief and understands how to turn it into something that has user-experience and aesthetics at its core. She's also skilled at working with developers to turn the designs into the live product. I 100% recommend working with her, it'll be the best design decision you make."
Amanda DeZilva
Business Development Manager
"It has been such a pleasure working with LJ. She has responded to every brief with a host of options and creative ideas. And although my original branding was created by another designer, LJ was able to incorporate the essence of this to form two "sibling" identities which now sit very comfortably together. Her patience is incredible and her ability to "get it right" is testament to her professionalism, integrity and above all, her care. LJ is a truly generous designer who never dismisses an idea / request until she has created at least one set of designs. She is very easy to work with and a genuinely nice person with a brilliant attitude towards her work."
Pete Taylor
Director of Optimisation at The Student Room Group & Consultant in CRO and Web Usability
"I run a bi-annual CRO mini conference www.brightonCRO.com and I commissioned Laura-Jayne to create a logo that would work both on our website and in print. I didn't give Laura-Jayne much of a brief, just 'something cool' that 'says what it does on the tin' - nice and easy then!! Laura-Jayne developed an amazing set of options that really adhered the vision we had while giving some personal design touches. Laura-Jayne was incredibly patient, allowed us to think we knew what we were talking about design wise whilst leading us to make the 'right' choices. In the end we got an amazing logo that fits what we do and all delivered on a very tight budget. A joy to work with."
Amy Thom
Chief Customer Officer, Seasalt Cornwall
"LJ is an expert in her field, with a passion and knowledge for UX design, ensuring our website is customer-centric and beautifully designed. Her attention to detail, sharing of knowledge and strong collaboration are things her peers regularly praise her for. She's hard-working and adaptable to the ever-changing needs of our customers and digital. Unsurprisingly she won the Seasalt Chief Collaborator Award in 2022."
Benjamin Smith
Performance Marketing Director and Consultant
"LJ is quite simply the most talented and hard working designer I've ever worked with. She produces stunning designs and goes that bit further to always help me. I've worked with LJ for around 4 years now - without fail she always gets the brief and understands how to turn it into something that has user-experience and aesthetics at its core. She's also skilled at working with developers to turn the designs into the live product. I 100% recommend working with her, it'll be the best design decision you make."
Amanda DeZilva
Business Development Manager
"It has been such a pleasure working with LJ. She has responded to every brief with a host of options and creative ideas. And although my original branding was created by another designer, LJ was able to incorporate the essence of this to form two "sibling" identities which now sit very comfortably together. Her patience is incredible and her ability to "get it right" is testament to her professionalism, integrity and above all, her care. LJ is a truly generous designer who never dismisses an idea / request until she has created at least one set of designs. She is very easy to work with and a genuinely nice person with a brilliant attitude towards her work."
Pete Taylor
Director of Optimisation at The Student Room Group & Consultant in CRO and Web Usability
"I run a bi-annual CRO mini conference www.brightonCRO.com and I commissioned Laura-Jayne to create a logo that would work both on our website and in print. I didn't give Laura-Jayne much of a brief, just 'something cool' that 'says what it does on the tin' - nice and easy then!! Laura-Jayne developed an amazing set of options that really adhered the vision we had while giving some personal design touches. Laura-Jayne was incredibly patient, allowed us to think we knew what we were talking about design wise whilst leading us to make the 'right' choices. In the end we got an amazing logo that fits what we do and all delivered on a very tight budget. A joy to work with."